The Simple Stand


The world's most affordable phone stand.  Stylish and customizable with multiple uses, the Simple Stand has it all.

This project was live on

          In designing the Simple Stand, my goal was to bring a product to market from inception to the availability of a real, orderable product.  I started by designing a phone stand that would allow me to see my phone while it rested on my desk.  I needed a way to inexpensively  make and mail my product to customers.  I decided paper would be the best material for the job.  Creating a geometric pattern in a single sheet of paper that held the weight of an Iphone 5 was not a simple task.

           It took many design iterations, but eventually I succeeded.  Included on the paper were arrows to guide the costumer through the Simple Stand assembly process.  In addition to designing the stand, I created an instructional video to show the customer how to fold the paper into the Simple Stand.  I was successful in getting my project approved by Kickstarter and launched the project to the world.  Unfortunately, I only raised $60 from 6 supporters but, nonetheless, I  accomplished what I had set out to do.  I invented a new product, created a plan for delivery and successfully brought the product to market, all in only the first 3 weeks of my high school senior year summer.

Some words from the Kickstarter page


          The Simple Stand project is the initial test phase in a longer-term initiative to bring a line of very affordable, convenience products to the home consumer.  The idea for the Simple Stand came about as I was frustrated by always having to pick up my phone from my desk to see the time or who was texting me.  I decided to use an 8.5” x 11” sheet of paper to design a stand to hold my phone in a position that would allow me to see the face of the phone.  Through a series of folds and insertions, the paper takes the shape of a stand.  Printed on the paper are lines and numbers that guide the folding process.  A .pdf file will be emailed to the customer to allow them to print and fold the product immediately following their purchase.  Not only does the product provide a convenience, but it’s fun to make.  Customers can submit pictures or logos to customize the product as well.  It can also be used as a business card holder.


          Creator- Rob Sasena.  I am a freshman at the University of Vermont.  I have always enjoyed building things with my hands.  I decided to use that passion to create a product that provides a convenience at a very affordable price and with instant gratification upon purchase.



Sample Instructions